Custom PPC strategies developed and tested locally
Google Ads, formerly known as Google AdWords, is an online advertising
platform developed by Google. It enables businesses and individuals to
create and display ads to potential customers when they search for
relevant keywords on Google or when they visit websites that are part of
Google's advertising network. Google Ads offers a range of ad formats
and targeting options, allowing advertisers to reach specific audiences
and achieve their marketing goals. One of the biggest benefits of using
Google Ads is the instant exposure it can provide to a business, as ads
can start appearing on search results pages and websites as soon as a
campaign is launched. This can lead to increased website traffic, leads,
and sales, making it a powerful tool for businesses looking to expand
their reach and drive growth.
Welcome to our Google Ads Management services in Perth. We are a team of
experienced professionals dedicated to providing our clients with
high-quality online advertising solutions.
Understanding the business is crucial for creating a successful Google
Ads strategy. A business's goals, target audience, unique value
proposition, and industry nuances all play a significant role in
determining the most effective way to advertise. Without a solid grasp
of these factors, a Google Ads campaign may miss the mark and fail to
generate a positive return on investment. For example, if a business is
targeting a niche audience with a specific pain point, it may be more
effective to use targeted keywords and specific ad copy rather than a
broad approach. Similarly, a business with a high-priced product may
benefit from a longer funnel that includes retargeting ads to warm up
potential customers. Overall, understanding the business is essential
for developing a Google Ads strategy that aligns with the business's
objectives and maximizes ROI.
Google Ads offers a variety of campaign types, each with its own unique features and targeting options. Search campaigns are the most common type and show text ads when users search for specific keywords. Display campaigns, on the other hand, show visual ads on websites within the Google Display Network. Shopping campaigns showcase products in search results and on the Google Shopping tab. Video campaigns display video ads on YouTube and other websites. And finally, there are app campaigns, which promote mobile apps across Google's networks.To choose the right campaign type for your business, start by understanding your goals and target audience. If you're looking to drive traffic to your website or generate leads, a search or display campaign may be the right choice. If you're an ecommerce business looking to increase sales, a shopping campaign is ideal. For brand awareness or engagement, video campaigns are a great option. If you have a mobile app, app campaigns can help increase installs and engagement. Ultimately, the right campaign type will depend on your unique business goals and audience, so it's important to evaluate each option carefully before making a decision.
Google Ads management involves ongoing monitoring, optimisation, and
refinement of campaigns to ensure they are meeting the desired
performance metrics. This includes adjusting bids, targeting options, ad
copy, and landing pages to improve click-through rates, conversion
rates, and overall return on investment. A successful Google Ads manager
must be familiar with the platform's various tools and features and be
able to interpret data to make informed decisions.
By conducting thorough keyword research, advertisers gain valuable
insights into the terms and phrases their target audience is actively
searching for. This knowledge enables them to create highly relevant and
targeted ads, increasing the chances of reaching potential customers
who are already interested in their products or services. Furthermore,
effective keyword research helps identify low-competition and
high-conversion keywords, allowing advertisers to optimize their budget
and maximize return on investment
It enables advertisers to track and analyse the specific actions that
users take after interacting with their ads, such as making a purchase,
filling out a form, or subscribing to a newsletter. By implementing
conversion tracking, advertisers gain valuable insights into which
keywords, ads, and targeting strategies are driving the most
conversions. This data allows them to make informed decisions regarding
their campaign optimisation, budget allocation, and overall marketing
strategy. Moreover, conversion tracking provides a clear picture of the
return on investment (ROI) for each ad campaign, helping advertisers
identify areas for improvement and refine their approach
Google Ads management involves ongoing monitoring, optimisation, and
analysis of advertising campaigns on the Google Ads platform. We belive t one of the most important and sometimes neglected elements of campaign management is transparent
reporting and receiving feedback from our clients. We always provide a detailed monthly report and contact our clients to find out what is the quality of traffic and leads they are getting from Google Ads.
Our comprehensive approach to
Google Ads management includes everything from keyword research to
reporting, and we work closely with our clients to ensure that their
campaigns are delivering the best possible results. Here are the key elements of our strategy.
